5 STEPS TO CUSTOMER ENGAGEMENT & SATISFACTION WHILE SELLING A SERVICE
The top features of a successful customer engagement are - transparency, real time engagement, efficiency, timeliness
Research by Harvard Business Review, found that companies who successfully manage and execute customer experience strategies reap enormous rewards: reduced churn, increased revenue, stronger customer relationships, loyalty and greater employee satisfaction
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At iHRAssist.COM, we follow a 5-point strategy to interact with our esteemed customers
1) CONVINIENCE
Convenience is an essential element of a positive customer experience. It influences how customers make decisions about what to buy, what services to use, where to go, and with whom to engage. If the perceived convenience is low, your customer will see interacting with you as work. If they struggle to do business with you during any of the areas above, then they a re more likely to go elsewhere
2) ACCESS
A website that is difficult to navigate will only lead to customer frustration and a loss of potential customers.Real-time interactions are becoming increasingly important to the modern consumer who expect faster responses and resolutions.
Instant chat and chatbots have emerged as a highly popular marketing solution for companies that want to provide their customers immediate access to information and show the more human and authentic side of their business
3) BENEFITS
By personalizing the experience and sharing the right content, at the right time with the right people, we make interactions faster, easier and more efficient for our customers. This results in increased customer satisfaction and the likelihood of repeat visits. Technologies we currently use for customer engagement
video based support
social media management platform
Dashboards, reporting & data visualization
4) RESPONSE
Customers do not want to be repeatedly asked for the same details, regardless of the department, they are interacting with.
If the service is great and the time it took to deliver it blends properly, customer experience will be high and positive.
We don't wait for a customer to resend a question, or create a new support ticket.
When our customers are dissatisfied, we respond from a positive perspective, by offering a solution to the problem
5) SUPPORT
Without great communication, there can be no great customer experience. We constantly engage our customers with our In-Product support system. Our dedicated team is available to take your calls and messages on social media, through our website, and review forums. We believe that the more choices we give our customers, the more likely they are to feel in control of the experience that they have with our brand.
CONCLUSIONS
At iHRAssist.COM we ensure that customers are able to use our services efficiently. Our Mission is put customers first and think about their welfare and provide a seamless, personalized customer experience across all touch points
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